Let's be clear about one thing: there is no one way of eating that is appropriate for every person. Even the American Dietetics Association now admits that it is essential to take an individualized approach to formulating nutrition plans. So the answer to this question simply is: anyone who is curious to see what effect a low carbohydrate/high fat diet has on their body. Every body is different, and the only way to find out how your body functions and feels burning fatty acids for fuel (ketones) is to actually put yourself into ketosis. You can do this DIY (and we’ll help you, please see our blog, social media pages and be sure to download our free keto 101 guide) OR, if you lack the time or skills to shop and prepare keto food from scratch, then we’ve got great products for you!

Similarly, we must stress that Ketologie products are not intended to treat any medical condition, and that you should consult with your (hopefully up with the play), doctor. Having said that, here are some quotes that may be of interest to anyone who is curious about LCHF diets and Type 2 diabetes:“For people with diabetes or metabolic syndrome, or even those who are overweight, the data are clear. Total carbohydrate restriction is the most effective therapy, more effective than other diets and more effective than most drugs.”Dr. Richard Feinman, Biochemist and author of The WorldTurned Upside Down: the second low-carbohydrate revolution.For many more expert opinions on this very serious matter, please refer to our Experts and Education page, which contains many great links to diabetes and metabolic disorder specialists.

Natural is such a crazy word. Sugar (which almost everyone agrees is not good for you) is of course, plant-derived. Honey, dates, maple syrup, agave nectar…all of these are simply nature’s way of packaging up sweetness and delivering it! Once, these were rare treats, and so the % of carbohydrates in our diets was ‘naturally’ limited. However the reality is that biochemically, sugar is sugar is sugar. Go ahead and stick with sugar if you think it is helping you feel well and stay fit :)

Sugar alcohols have gotten a bad rap recently, especially due to the overuse of certain ones such as maltitol in so-called "sugar-free" chocolate and other processed products marketed as having "no added sugar". Such products have been rightly criticized by many Low Carb experts as they can be misleading to consumers (they still provide unnecessary calories), as well as wreak havoc on your digestive system.

But not all sugar alcohols are created equal. Others you may have heard of include xylitol, sorbitol, mannitol and so on. Many people report these as being gut-irritating. But erythritol is quite different – you would normally need to consume more than 50grams in one sitting (10 teaspoons!!) to have a negative effect. Here is a link to a really good article about this for those who are keen for an independent opinion: Click Here. Erythritol is often recommended as a "benign" sweetener by many nutritionists and dieticians as it has zero glycaemic impact and contributes virtually no calories. We use a proprietary blend of organic erythritol with just a touch of either lo han guo or stevia to add a hint of sweetness without any bitter aftertaste.

As a side note, erythritol, believe it or not, comes from plants! It is made by fermenting glucose; commonly from corn. Don’t panic! Ours is organic and non-GMO certified.

You’ll know, trust us. You will need to get into a deep and personal relationship with your toothbrush, LOL. But seriously, when your blood levels of ketones rise, some people can feel/smell it coming through in their breath, urine and sweat. Once you have become fat-adapted, this tends to settle down and at that stage you may wish to use other means of measuring whether or not you are in ketosis. Click here for more information on the different methods of measuring ketones in your body:

This depends on how "metabolically flexible" you are; but as a general rule you’re looking at several days – some people take longer though.

When you become keto-adapted your kidneys become more efficient at excreting salt. As you are now processing minerals salts faster, you need to up your intake of both water and salt – otherwise a deficiency in these essential micronutrients can lead to you experiencing various flu-like symptoms - the dreaded “Keto Flu”.Our bone broths and probiotic electrolyte drinks are great for helping with this!

The so-called “diet-heart hypothesis” is still widely held by many people, both lay and professional. This doesn’t mean that is it correct!

This is another popular belief that kind of intuitively seems to make sense, and yet, to quote Dr Assem Malhotra, (renowned cardiologist and anti-sugar crusader/Low Carb proponent): “eating fat won’t make you fat, just like drinking a green smoothie won’t make you turn green”. Nicely put!

Very low carbohydrate diets are not recommended for pregnant or breast-feeding women. We advise pregnant or breast-feeding women to consult with their doctor concerning all matters to do with nutrition; especially if it involves making major changes to your lifestyle.

It is very common for both lay and professional people to confuse nutritional ketosis (a natural and useful metabolic state whereby stored fat is burned as fuel) with diabetic ketoacidosis (a dangerous medical condition). This topic has been thoroughly discussed by several experts/medical doctors; one of the best explanations we've seen is by Dr. Peter Attia and can be viewed here:http://eatingacademy.com/nutrition/is-ketosis-dangerous

The term 'carbohydrate' simply refers to one type of macronutrient (there are three: fat, protein and carbohydrate) – the only of the three for which humans have absolutely no essential requirement. Although we do require glucose for brain function, in the absence of dietary carbohydrate our bodies will manufacture the required glucose from amino acids/protein, via a process called gluconeogenesis.To quote Professor Tim Noakes:“In 1977, when we were told to eat diets extremely high in carbohydrates, human health started to fail on a global scale. Moderation is a smug, puritanical word. No mammal eats in moderation. In nature all diets are extreme – lions eat only meat, polar bears mainly fat, panda bears only bamboo shoots, giraffes only acacia leaves. Balance is what has worked for each of these species for millions of years”.And finally, remember - if you change nothing, nothing will change!